![]() Finally, we’ll explain some advanced metadata tips that can increase team efficiency and improve campaign speed to market and performance. ![]() In this blog post, we’ll cover how to check metadata on different operating systems, how to view photo metadata, and how to read metadata for PDFs and Word documents. And internally, metadata can help teams organize and find files quickly and easily. For folks using assistive technologies to access websites, metadata communicates the content of images on a page. It’s also what entices people to click on one search result versus another. Metadata helps search engines understand webpage content, which in turn influences a site’s search rankings. So, what is metadata? Webpage titles, page descriptions, the “alt text” that describes images, and the terms or tags attached to internal documents are all different forms of metadata. And when you know how to view and optimize metadata, the benefits are impossible to ignore. But this inconspicuous text actually plays an important role across a variety of mediums. For more information, refer to the lists of metadata by file type below.Metadata is often an afterthought - content that’s out of sight and out of mind. Some types of files display specific metadata in addition to the basic metadata listed above. Not using Dropbox yet? See how Dropbox helps you effortlessly share files and folders.
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